If you are driving through the Grand Junction area of Colorado, this place is completely worth a stop.
It's not very heavily visited because it's in the shadows of the big greats like Arches NP, Canyonland NP, and Dead Horse Point. This is the place you go to after you've already done those places, or on the way home.
Grand Junction is about an hour east of Moab. It's the closest big city to Moab actually, so it's where people who live year-round in Moab tend to travel to when they need to do more than grocery shopping.
Directions: Driving Westbound on Highway I-70 towards Grand Junction, Exit 31 (Horizon Drive). Follow signs through Grand Junction to the east entrance. The visitor center and campground are 19 miles from the east entrance. Eastbound on Highway I-70 take Exit 19 (Fruita). Turn south on Highway 340 to the west entrance, which is approximately three miles from Fruita. The visitor center and campground are four miles up from the west entrance. (From NPS page)
Physical Address: 1750 Rim Rock Drive, Fruita, CO 81521
Fees: This is a NPS area, so National Park Passes will get you into this area. If you don't have a pass, it's $10 for a non-commercial vehicle.
Dogs: Most of this area is not pet friendly. Service animals are allowed, but you should notify the back-country office before taking service animals on trails.
Kids: There are many cliff edges, so do not let kids run around or leave the trails unsupervised. Rattle snakes are very common as well. There is not a lot of shade, so stay hydrated and wear sunscreen.